Blog
Practical writing on running AI support across messaging channels: connecting WhatsApp, grounding a bot in your own documents, how chatbot pricing models actually work, and what each integration involves.
·6 min readThe question to ask an AI agent vendor, what happens before it sendsEvery agent demo shows the agent succeeding. The interesting question is what the agent does when it is about to be wrong, and whether anything stands between its decision and your customer.·6 min readWhat an AI agent actually costs to run, priced line by lineAgent pricing is usually quoted per seat or per month, which tells you nothing about the run you are about to trigger. Here is the same thing priced the way it is actually incurred, per model call, per tool, per run.
·6 min readOne bot, every channel, what multi-channel support actually requiresRunning the same assistant on the web, WhatsApp, Telegram, LINE, Messenger, Instagram and Discord is a configuration problem, not seven integration projects. Here is what each channel actually demands.
·6 min readWhatsApp for support, the bridge route and the official route, honestly comparedLinking a WhatsApp number by QR code and going through Meta's Business API are two different products with different failure modes. Which one you want depends on how much you can afford to lose the channel.
·6 min readAI chatbot pricing models explained, seats, conversations, credits and metered usageSupport AI is sold four different ways, and the headline price tells you almost nothing until you know which. A breakdown of each model, what makes it expensive, and how to compare them without doing invalid arithmetic.
·7 min readGrounding a support bot in your own documents, what actually makes retrieval workUploading a PDF is the easy part. What decides whether a grounded assistant answers correctly is chunking, hybrid retrieval, and ruthless discipline about which documents are allowed in.
·5 min readHow to add an AI chatbot to a Shopify storeWhat installing a chatbot on Shopify actually involves, the theme app embed that trips most people up, how billing works through your Shopify invoice, and why the storefront is only the first channel.